Veronica Llorca-Smith

Diversity, Equity, and Inclusion Expert | Author of 3 books | Triathlete (Ironman) | Former Director - Estee Lauder, Veronica Llorca-Smith

E-Commerce, Leadership
Diversity & Inclusion, Diversity & Inclusion
Veronica Llorca-Smith


Veronica is a skilled public speaker fluent in six languages, with two decades of leadership and people development experience in Fortune 500 companies across APAC, including Apple and Estée Lauder. Veronica leverages personal anecdotes, business cases, and real-life scenarios, drawing from her leadership journey and experiences as a triathlete to inspire action and advocacy at both individual and organizational levels. With three published books, she has made a significant impact in the DEI space in Asia and spoke at the Asian Women in Leadership Summit on inclusive language. In her role as the senior director of Retail Operations and Training APAC, Veronica orchestrated Clinique's retail expansion, achieving notable sales growth and profitability. She implemented standardized processes, pivot to e-commerce, prioritized online acceleration, and revamped flagship stores and spearheaded retail digitalization efforts, enhancing customer experience and operational efficiency across the region through initiatives like NPS tracking and digital learning tools.